Jovia is a twenty-five-year-old married woman who has two children. She lives in Kasese, Uganda.
Jovia sells fish. Her proceeds allow her to pay her children's school fees. In order to increase her income, she has also ventured into selling palm oil, which is a very lucrative business. One of the challenges that affects Jovia's business is the lack of adequate preservation equipment. Her business dream is to own a refrigerated van. Jovia intends to use the loan to buy fish to sell.