George is a married man. He has three children, whose ages range from 1 year to 7 years. He describes himself as ambitious. He operates a retail store, where he sells electronics to customers. He has been involved in this business for two years. His business is located in an urban area, where customers are many. He says his biggest business challenge is that customers demand variations. He will use the KES 15,000 loan to buy more electronics to resell. His business goal is to have a wholesale business within five years. He hopes that in the future, he will be successful. This is his second loan with SMEP DTM. George's previous loan was repaid successfully.