With 50 years of experience as a photographer, Rigoberto has decades of knowledge of how to manipulate light and lenses to make a photo special and unique.
“In the art world there is the Avant-Garde and that is what I do: progressive, modern type of photography,” Rigoberto said. “I don’t just point and shoot. I do creative imagery at the beginning of the process, in the middle and at the end to create a unique image. I don’t do snapshots. It is a process that elaborates through the concept of the image until it is done.”
Though Rigoberto is well-known in art circles in El Paso, he established a commercial photography business in 2006 and has been working to build his business. Before coming to Accion Texas, he said what he didn’t have was the working capital he needed to buy material for framing, for supplies and other items he needed to further promote his business.
“The loan has been essential for my supplies and materials, to be able to go places and offer my services and products,” Rigoberto said. “I am better able to expand my way of advertising my products personally.” In addition to buying glass and wood to make frames, he is planning on buying software and internet services to create an online portfolio of his work.
Currently, Rigoberto is a one-man business, but he hopes to grow enough so he can hire a manager. He said one of his goals is to pay back the Accion Texas working capital loan and come back to apply for a larger loan so he can buy new equipment and hire a manager.
“At the moment I am just grateful,” he said. “I am excited to have received this opportunity to proceed with my objective of establishing a stronger presence.”
LiftFund. (www.liftfund.com) is an award-winning nonprofit organization (previously known as Accion Texas) with a mission to provide credit and loans to small and start-up businesses that have limited or no access to credit from commercial sources. Established in 1994 in San Antonio, LiftFund has helped Texas and Louisiana entrepreneurs strengthen their businesses, stabilize and increase their incomes, create employment, and contribute to the economic revitalization of their communities. Learn more at www.liftfund.com.