Mercy is a borrower aged 35 years. She is married and has two children aged 12 and four. Mercy has been selling cosmetics for three years. Her business is located in a busy market area from where her customers come. She faces the challenge of inflation which affects the prices of products.
Mercy has borrowed a loan of KES 30,000 which she intends to use to buy more cosmetics for her business. She intends to use the anticipated profits to repay the loan and to expand her business by adding more products like shoes and clothes. Her future goal is to expand her business to wholesale. The client is a 'go-getter'.