Violet lives in the Kitale area of Kenya, which is an area with high poultry production and consumption. She has seven children and has been doing this work for 16 years. Her primary income sources are milk, eggs, crops, and personal business.
She stated what is most enjoyable about farming is 'feeding and milking dairy cows!' Her biggest challenge is, "shortage of animal pasture during dry seasons and diseases". Animals on the farm have been given the names of Maua and Samoo. She will use the loan of 62,400 KES from Juhudi Kilimo to buy and insure a dairy cow.
Violet was asked why she chose Juhudi Kilimo for this loan, to which she replied, "Because it gives loans to farmers at a lower interest rate." This client was also asked what was learned during Juhudi's required micro-finance training session. She replied, "They are short term loans given by microfinance institutions to farmers and businessmen."
Her highest monthly expense is school fees. When asked 'How will this loan benefit your family?', Violet replied, "The income from the sale of milk will help me educate my children and expand my other businesses."
As part of Juhudi's loan appraisal process, each borrower's assets are evaluated. Violet owns cows and poultry but does not own pigs, a pump, a bicycle, a motorcycle, or an automobile. Juhudi Kilimo also tries to measure any change in living standards based on this loan. This borrower has in the household a mosquito net, solar power, and a sewing machine but does not have electricity, running water, TV or a DVD.
Note: To create this loan profile, Juhudi Kilimo used a mobile device to gather information in the field and send the data to a central online repository, thus reducing paper use, making the process more efficient, and keeping costs down.
To facilitate a partnership between Kiva and Juhudi Kilimo, K-Rep Group (Juhudi Kilimo’s 100% owner) has guaranteed Kiva funds in the event of institutional default. Lenders should be aware that the risk of borrower default remains borne by the lender.
About Juhudi Kilimo:
Juhudi Kilimo is a for-profit social enterprise working with small-holder farmers in Kenya to finance purchases of dairy cows, chickens, agricultural equipment, and other assets that create immediate cash flow. Many of the assets are insured to prevent devastating business losses, and targeted technical assistance is provided to farmers, from agricultural training to basic book keeping and local market research.