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Graciela is a woman with contagious charisma and a great will to succeed. She is 57 years old but has the optimism of a 25 year old. Graciela lives in the city of Costera de Pisco, characterized by its beautiful beaches, its tourist attractions, and its varied gastronomy. Graciela is the mother of 3 children who she loves very much and so she has given her life to offering them a dignified life, full of love.
Day in and day out, Graciela works in her little store selling shoes. She works around 9 hours a day and can serve up to 12 customers a day. She believes that she is doing well because she is very friendly to the clients and has new and good looking products.
Graciela is very grateful to the Kiva lenders as, thanks to the support that they have offered her, she can buy a small store for her business (she currently rents one). In this way, she will be able to improve her income as she will have her own premises and so she will be able to keep fighting to make her greatest dream a reality: to give her children a profession and to be able to buy a van for her business.
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Graciela es una mujer de un carisma contagiante y muchas ganas de surgir, tiene 57 años pero tiene el optimismo de una joven de 25 años. Graciela vive en la ciudad Costera de Pisco, caracteriza por sus playas hermosas, sus atractivos turísticos y su gastronomía variada. Graciela es madre de 3 hijos a quienes quiere muchísimo y por las cuales daría su vida por brindarle una vida digna y llena de amor.

Día a día Graciela en su pequeño negocio de venta de zapatillas, ella trabaja alrededor de 9 horas al día y puede atender hasta 12 clientes diariamente, ella cree que esta saliendo adelante porque es muy amable con los clientes y tiene productos muy bonitos y novedosos.

Graciela está muy agradecida con los prestamistas Kiva ya que gracias al apoyo que le han brindado ella podrá comprar un pequeño local para su negocio, ya que actualmente tiene que alquilarlo; así ella podrá mejorar sus ingresos ya que tendrá un local propio y así podrá seguir luchando en busca de hacer realidad su más grande sueño:” Darle una profesión a sus hijos y poder comprar un carro para su negocio”.

Additional Information

More information about this loan

This loan is designed for people who have no access to financial services because they lack collateral or credit history, or run informal businesses. Caja Señor de Luren identifies these clients through a unique scoring system that evaluates their repayment capacity based on socio-economic and demographic indicators. The goal is to expand access to credit to vulnerable borrowers, empowering them to improve their income and living conditions.

About Caja Rural Señor de Luren

Caja Rural Señor de Luren is a microfinance institution based in Ica in southern Peru that primarily promotes the development of the country’s agricultural sector through lending. Today, it also offers credit for consumers, microenterprises and housing improvements, and has expanded its financial services to promote micro-savings and provide micro-insurance. This institution has been instrumental in helping borrowers recover from the devastating earthquake in the Ica region in 2007, and works with Peru’s National Bank to reach some of the poorest and most remote microfinance clients in the country.

About Peru

  • $12,000
    Average annual income
  • 94
    View loans »
    Peru Loans Fundraising
  • $57,998,275
    Funds lent in using Kiva
  • 2.6
    Peru Nuevos Soles (PEN) = $1 USD