Ms Rubina is a 48-year-old, married woman. She has been successfully running a business of flower-making, for the past one year. She offers various colorful flowers, for decorating homes and for events like birthdays, parties, etcetera. She sells the flowers to the people of her community and also supplies them in the local market. She has good communication skills and has a good client list. Her husband works as a laborer and earns insufficient income to support their family, alone. She is motivated to provide for her family.
Rubina wants to grow her business, so she requested a loan of Rs. 25,000. She will use it to buy raw materials, such as fabric, glace papers, and packs of paint in various colors. In this way, she will be able to meet the increasing demands of her customers, consistently. She wishes to use part of the revenues to deal with the expenses of her family, and part to increase her business capital.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.