Juddy is a 38-year-old, married woman. She has two children. She describes herself as a patient and warm woman. She operates a general store, where she sells items such as sugar, salt, cooking fat, pain killers, tissues, and the like. She has been involved in this business for 10 years. Her business is located at a residential area, and her primary customers are nearby residents. She says her biggest business challenge is stiff competition within the area.
She will use the KES 30,000 loan to purchase more inventory to sell, like sugar, salt, cooking fat, and tissues. Her business goal is to improve her business within five years. This is her second loan with SMEP DTM. She managed to repay a previous loan of KES 20,000 successfully.