Reuben is a 33-year-old married man. He has two children, 2 years and 4 years old. He describes himself to be a hard-working and warm man. He operates a general store where he sells items such as soap, tea leaves, paraffin, sugar, salt, etc. He has been involved in this business for seven years. His business is located in a village and his primary customers are local residents.
Reuben describes his biggest business challenge to be high prices of the items. He will use the Kes 50,000 loan to buy sugar, tea leaves and soap to sell. His business goal is to improve his business within five years. This is his second loan with SMEP DTM. Sometimes, Reuben does farming which increases his business income.