Elizabeth is a 39-year-old married woman with four children. She describes herself as a determined and ambitious woman. She has sold household items in her retail store for four years. Her business is located in a residential area and her primary customers are the local residents.
She will use the 10,000 KES loan to buy household items to sell. Her business goal is to restock her business and improve it within five years. This is her first loan with SMEP DTM. She describes her biggest business challenge to be insufficient funds for improving the business.