Jeniffer is a 37-year-old, married woman. She has three children, with ages ranging from 5 years to 13 years. She describes herself to be a visionary and ambitious woman.
Jeniffer operates a pharmacy where she sells medicine. She has been involved in this business for ten years. Her business is located near a bus station and her primary customers are local residents. She describes her biggest business challenge to be insufficient funds for improving the business.
She will use the KES 60,000 loan to buy medicine to sell. Her business goal is to run another pharmacy within five years.