Direct selling is the primary source income of Evangelista. She is 51 years old, and is married to Isabelo. The couple is thankful because they have been blessed with four children. To generate income, Evangelista engages in the direct selling business. She has been in this business for more than four years. She usually receives a net income of PHP 2,500 a month for these activities. At this time, Evangelista is requesting a loan in the amount of PHP 17,000 to buy lotion, deodorant and perfume to sell. She hopes that she can get the amount she requested to further develop her business.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.