Genita lives at Alcala with her spouse and three children. Her house is located near a school, which is why she put up a stall to sell school supplies and grocery items to earn income. She had been in business for over ten years and usually earns about PHP 10,000 each month. She uses her income as revolving capital in the business and to pay the education expenses of her children. She is now applying a loan of PHP 30,000 to increase her merchandise, for better sales and profits. She will buy more school supplies (paper, pens, and notebooks), canned goods and soft drinks to sell. With good profits, she will be able to keep diversifying her offerings and make them more profitable, to improve her family's standard of living.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.