Edna is a 47-year-old widow and mother of four grown children. After her husband passed away, Edna was determined not to live on charity. She took her skills and began selling baked and specialty goods to private customers and through stores. After discussing her prospects and negotiating with additional stores for larger amounts of her products, Edna decided she needed to upgrade her business and enable herself to produce larger numbers of products. With her larger sale numbers, Edna is increasing her profits.
Edna needed this loan to assist with buying an electric kneader, electric sieve, freezer, packing materials, kashrut certification, and publicity for her business.
Edna is on her way to developing a successful business and has huge potential. In the future she wants to further expand her business and hire staff to assist her in preparation, sales, and delivery.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.