José is 43 years old and lives with his spouse and their children. She is an ambulant vendor of typical sweets, while José tends to the shop they own at their home. His wife also helps with the shop on the days when she does not go out. José's greatest wish is to improve his shop: he wants to sell tinned foods, bread, sweets, milk, fizzy drinks, fruit juice, cleaning products, and other products, in order to have more customers. He wants to see his business grow in order to increase his income.
José de 43 años de edad, vive junto a su esposa e hijos, ella se dedica a la venta de dulces típicos de forma ambulante, mientras José se dedica a atender la tienda que poseen en su casa de habitación en la cual su esposa también le ayuda cuando no sale a vender. José desea mucho el poder mejorar las condiciones de su tienda, surtiéndola de productos enlatados, pan, golosinas, leche, sodas, jugos, detergentes, y todos los productos necesarios para atender a más clientes. José desea que su negocio crezca de manera que sus ganancias se vean incrementadas.
About Apoyo Integral
Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.
Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.