Gladys is a married woman. She has 2 children. She describes herself as an ambitious woman. She operates a general store and a beauty salon where she provides hair services, sells household items and beauty products. She has been involved in this business for 7 years. Her business is located in a viable business area and her primary customers are local residents. She describes her biggest business challenge as insufficient funds for improving the business. She will use the Kes 70,000 loan to buy beauty products. Her business goal is to expand her businesses within 5 years.