Edith is a married woman. She has 3 children with ages ranging from 2 years to 7 years. She describes herself to be courageous and jovial woman. She operates a general store where she sells home products, cereals and provides M-pesa services (a mobile-phone based money transfer and microfinancing service). She has been involved in this business for 4 years.
Her business is located at a densely populated area and her primary customers are local residents. She describes her biggest business challenge to be lack of enough funds for improving the business. She will use the Kes 15,000 loan to buy home products to sell. Her business goal is to run another M-pesa retail outlet within 5 years. This is her second loan with SMEP DTM.