Sendinda is a married woman. She has six children with ages ranging from 8 years to 17 years. She describes herself to be God-fearing and an honest woman. She operates a retail store where she sells items such as sugar, salt, tea leaves, sodas, cereals, etc. Her business is located at a viable business area and her primary customers are local residents.
Sendinda describes her biggest business challenge to be insufficient funds for improving the business. She will use the Kes 40,000 loan to buy household-use items to sell. Her business goal is to expand her business and create job opportunities for people within five years. In addition, Sendinda sells 'khat' which increases her business income.