"Veronica lives in the Eldoret area of Kenya, which is a training ground for many of Kenya's Olympic runners. She has five children and has been doing this work for 25 years. Her primary income sources are milk and crops.
She stated what is most enjoyable about farming: 'Keeping dairy cows for milk production!' Her biggest challenge is 'loosing an animal due to illness".The animal in the farm is named 'Murgusi.'
Veronica was asked why she chose Juhudi Kilimo for this loan, to which she replied: 'Knew about Juhudi from a daughter in the group.' This client was also asked what was learned during Juhudi's required micro-finance training session: 'How to increase assets like dairy cows through getting financed by Juhudi.'
Her highest monthly expense is school fees. When asked 'How will this loan benefit your family?', Veronica replied 'Purchase a cow; thus more milk production.'
As part of Juhudi's loan appraisal process, each borrower's assets are evaluated. Veronica owns the following: 'cow' but does not own 'pig, poultry, pump, bicycle, motorcycle, automobile'. Juhudi Kilimo also tries to measure any change in living standards based on this loan. This borrower has in the household 'mosquito net' but does not have 'electricity, solar power, running water, sewing machine, TV, DVD'.
Note: To create this loan profile, Juhudi Kilimo used a mobile device to gather information in the field and send the data to a central online repository, thus reducing paper use, making the process more efficient, and keeping costs down.
To facilitate a partnership between Kiva and Juhudi Kilimo, K-Rep Group (Juhudi Kilimo’s 100% owner) has guaranteed Kiva funds in the event of institutional default. Lenders should be aware that the risk of borrower default remains borne by the lender.
About Juhudi Kilimo:
Juhudi Kilimo is a for-profit social enterprise working with small-holder farmers in Kenya to finance purchases of dairy cows, chickens, agricultural equipment, and other assets that create immediate cash flow. Many of the assets are insured to prevent devastating business losses, and targeted technical assistance is provided to farmers, from agricultural training to basic book keeping and local market research.