Rubinia is a 53-year-old woman. She has four children. She describes herself as a humble woman. Rubinia operates a store where she provides basic needs. She has been involved in this business for five years. Her business is located within a larger business area, and her primary customers are the general public. She describes her biggest business challenge as a lack of funds to improve the business. She will use the 20,000 PHP loan to buy canned goods, drinks, spices, and snack foods to sell in her store.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.