Ms Parveen is 42 years old and married. She has been running a business of vegetable sales for three years with the support of her son. The boy shown in the photo is Parveen’s son who assists her in dealing with customers and buying stocks of vegetables from the market at wholesale rates. At this time, Parveen has become famous in her community for selling fresh vegetables. She serves her community well and makes enough to contribute to the family's income.
She is a mother of five children, two of whom are school going. She is motivated to provide them a beautiful life with good education, food and clothing. Parveen has gradually improved her business with the support of Kashf foundation. Currently, she is requesting a loan of Rs 35,000. She intends to utilize this loan to purchase sacks of onions, potatoes and ginger to meet the customers’ demands time after time. She is in her third loan cycle with a good repayment history. She expects a boost in her earnings and wishes to spend part of it on the betterment of her family members.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.