Veronica is a 49-year-old married lady who lives with her husband and her four children, ages 18, 16, 12, and 8, all of whom are still in school. She is a hard-working businesswoman who owns a grocery store in which she sells green goods, such as vegetables, onions, tomatoes and cabbage. She has been running this business for many years and has gained great sales experience, which has helped her increase her customer base and her income range, and to find better ways of servicing her customers’ needs. The grocery store is located near her home. She has many regular customers who prefer to shop in her store because she always has the products they need at affordable prices, fresh and green, and she provides excellent service.
Veronica is very dedicated to her work. She is energetic, and she has many goals for the future. Her secret of success is consistency and a love of her work. With these two things, she believes that anyone can achieve what they desire. She has applied for a loan of KES 50,000 to help her expand her grocery store to include cereals, and to buy sacks of peas, beans and maize.
About Yehu Microfinance Trust
This loan is administered by Yehu Microfinance Trust, which was founded in 1998 as a project of CHOICE Humanitarian Kenya. In July 2007, Yehu became a separate entity from CHOICE and was registered as a trust. Since then, Yehu has expanded to cover over half of Kenya’s 13 coastal districts.