Diba engages in clothing sales in her at-home store, through a booth at the open-air market (souk), and by making deliveries to customers with the help of her family. With many of her customers, she sells items by order. For others, she provides an inventory with a range of popular choices. The fact that Diba has diversified how she meets her customers' needs, helps her to maintain ongoing business growth and hope for a decent income.
Diba needed this loan to assist her with paying for renovations in her at-home store, and with buying more stock. Diba wants to continue and see her business do well. She wants to help her children and nieces with their studies and with establishing their own homes.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.