Lawrence is a 31-year-old married man living in Kamwenge, Uganda. He operates a bar, lodge and also has a pool table. With the proceeds he has been able to buy land and provide the basics for his family. High license fees and price fluctuation pose a challenge to his profit growth while his dream is to be a proprietor of a five star hotel. Lawrence intends to use the loan to buy crates of beer, soda and spirits to sell.