John is a forty-five-year-old married man with nine children living in Kasese, Uganda. For six years he has been milling cassava flour and selling it to different markets. With the proceeds he has been able to pay school fees for his children and buy land for farming. Unpredictable seasonal weather changes and price fluctuation affect his business, while his desire is to own a food store that can sustainably supply the whole region. John intends to use the loan to buy cassava flour to sell.