Priscah is a 34-year-old married woman. She has 2 children. She describes herself as an innovative woman. She operates a retail business where she sells clothes. She has been involved in this business for 10 years. Her business is located within an area conducive to business and her primary customers are local residents of the area. She describes her biggest business challenge as insufficient funds for improving the business. She will use the 50,000 KES loan to buy more clothes to sell. Her business goal is to expand her business within 5 years. She hopes that in the future, she will improve her business. This is her first loan with SMEP DTM.