Araceli is a married micro businesswoman with three minor children. Her business is selling clothes and women's, men's and brides' shoes. She's had the business for 15 years and she sells both for cash and on credit. She will use the loan to buy synthetic shoes for women, shoes for men and shoes for brides.
Aracely es una microempresaria casada, treinta años de edad, con tres hijos menores y su negocio es vender ropa, calzado de mujer, zapatos de varón y zapatos de novia. Tiene 15 años de tener su negocio los comercializa al crédito y contado, el crédito lo invertirá en la compra de zapatos sintéticos de dama, calzado de varón, y zapatos de novias.
Located in Central America, ADIM is a small microfinance institution with a strong social focus. In the saturated microfinance market of Nicaragua, ADIM stands out for its emphasis on the holistic development of women as well as its provision of responsible financial services. Founded in 1989 by a small group of Nicaraguan women, this institution has remained true to its initial goal of providing its clients (90% of which are women) with an opportunity for economic growth, in addition to personal and professional empowerment. Supporting an ADIM borrower means contributing not only to the continued offering of the socially conscious services it provides, but also to the sustainable growth of a truly unique microfinance institution.