Irene is a 33-year-old married woman. She has three children with ages ranging from nine to 13 years. She describes herself to be an innovative and industrious woman. She operates a beauty salon where she provides hair services such as blow-drying, plaiting, etc. She has been involved in this business for two years. Her business is located in a relatively busy business environment and her primary customers are middle-class women. She describes her biggest business challenge to be insufficient funds for improving the business.
Irene will use the KES 20,000 loan to purchase beauty salon equipment. Her business goal is to run a well established beauty salon within five years. This is her first loan with SMEP DTM.