Eseza is a 35-year-old, married woman, who has three children, living in Kasese, Uganda. She has been selling fish for ten years, and she operates in the market, thus attracting many customers. She decided to venture into the business after realizing that her husband's wages were not enough to meet the increasing basic needs of their family. Inadequate capital and a lack of appropriate refrigeration for the fish, hinder her business plans. Her dream is to own a refrigerated van. Eseza intends to use the credit facility to buy fish to resell.