Nasasra is a 23-year-old widow and mother of two from Israel’s Negev region. She married young to a much older man who passed away from a difficult illness. Nasasra moved back home to raise her children with the support of her family. She wanted to provide for her children. She took the initiative and was trained as a seamstress through a local course offered in her city. Her parents gave her an old family sewing machine, and Nasasra used her talent and training to begin offering seamstress and tailoring services.
Nasasra needed this loan to purchase a professional sewing machine, thread, cloth and a mirror.
Nasasra wants to see her work continue and expand. She wants to continue learning new techniques so she can introduce additional products and services. Her focus is on ensuring a safe and healthy future for her children.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.