Annah is a resident of Mariakani, Kenya. She owns a clothing shop where she sells clothes, shoes, bags, etc. Annah is married, and has four children.
The business has been supporting Annah and her family for the last ten years; she received the money to start the business from her husband. She also runs a transport business, owning a motorcycle.
Annah is applying for a loan of 104,800 Kenya shillings to purchase new shoes and clothes to sell at the new business location. The extra income from this business will help her pay for her children’s school fees.
Her ambition is to grow the business to a fully stocked boutique, and open other stalls in the future, reaching at least five new stalls in the next five years.
The challenge in the business is bad debts and price fluctuations.