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Rosa Cristina
Fifty-seven year old Rosa lives in her own house with her husband. She makes her living making and selling tortillas outside of the corridor where she lives. She has been doing this activity for many years; thus she has a lot of experience and regular customers that prefer her more every day.

She describes herself as an enterprising, responsible and very hard-working woman. She has very good personal references. It is very important to her that her customers are satisfied with the service they receive, since this is how she can keep them happy and keep them coming back to her business.

Rosa wants to grow her business, which is why she came to the conclusion that the best way is to apply to INTEGRAL for a loan to invest in buying the necessary ingredients for making tortillas, such as corn. Furthermore, she wants to pay for repairing a pupusa griddle. In addition to making improvements to her business installation, she hopes this will expand her clientele and therefore increase her earnings and improve her and her family's quality of life.
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Rosa de 57 años de edad, habita en casa de su propiedad junto con su esposo. Ella se dedica a la elaboración y venta de tortillas afuera de un pasaje donde reside. Tiene muchos años de dedicarse a esta actividad por lo que ya cuenta con mucha experiencia y con una fiel clientela que día a día la prefieren más. Ella se caracteriza por ser una mujer emprendedora, responsable y muy trabajadora. Cuenta con muy buenas referencias personales ya que para ella es muy importante que sus clientes queden satisfechos con el servicio que reciben, ya que de esta forma logrará mantenerlos contentos y quedarán con ganas de regresar a su negocio. Rosa quiere hacer crecer su negocio por lo que llego a la conclusión que la mejor forma es solicitando un crédito a INTEGRAL para invertir en la comprar de los insumos necesarios para la elaboración de tortillas como: maíz, además desea pagar una reparación de una plancha para pupusas. Además de hacer mejoras en las instalaciones de su negocio, con esto espera ampliar su clientela y de esta forma aumentar sus ganancias y mejorar su calidad de vida y la de su familia.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $7,500
    Average annual income
  • 736
    View loans »
    El Salvador Loans Fundraising
  • $26,296,575
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $400 helped Rosa Cristina to buy the necessary ingredients to make tortillas, like corn, in addition to paying for repairing a pupusa griddle.
100% repaid
Repayment Term
10 months (Additional Information)
Repayment Schedule
Dec 17, 2012
Jan 9, 2013
Currency Exchange Loss:
Sep 17, 2013