Rita is 31 years old and has four children. She makes a living selling shoes from catalogs. She is a sales representative, and sells by walking to public and private institutions, visiting different neighborhoods to offer her products. This is the first loan she will take out through the communal bank. Rita will use the loan to buy shoes that are currently on sale to have in stock for her business. During this season there is increased demand and she already has a lot of orders to fulfill. Her reason for requesting a loan is to be able to have a variety of products to satisfy her customers. The challenge Rita faces in her business is being able to provide service to her customers in an efficient way. She will use the increased profit she receives as a result from her loan to better the quality of life for her family, as this is the only source of income she has to support herself and her family.
La Sra. Rita tiene 31 años, tiene cuatro hijos, se dedica a la venta de zapatos por catalogo, es promotora, ella vende de manera ambulante visitando instituciones públicas y privadas, barrios distintos domicilios ofreciendo sus productos, este préstamo es su primera secuencia dentro de la institución, La Sra. Rita va a usar este préstamo para comprar zapatos que se encuentran en promoción para tener en stock para su negocio ya que esta época su demanda se incrementa ya que tiene muchos pedidos que entregar, su razón para solicitar este préstamo es tener variedad de productos para satisfacer a sus clientes, La Sra. Rita enfrenta retos en su negocio que son atender con eficiencia a sus clientes y va a utilizar los beneficios para mejorar su calidad de vida de su familia ya que esta es la única actividad que le permite mantenerse y mantener a su familia.
Emprender has been working in Bolivia since 1999. It is dedicated to becoming a key tool in the development of its clients and the improvement of their quality of life. Operating in three of Bolivia’s major cities – La Paz, Cochabamba, and Santa Cruz – Emprender offers both urban and rural clients the opportunity to obtain financial products tailored to fit their needs and businesses. These products include housing loans, salary loans, “opportunity” (short-term) loans, and higher education loans. To better the quality of life for its clients and non-clients through non-financial services, Emprender offers free medical consultations and health classes given by trained doctors.