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Leda
Leda, 56, lives in the town of Soledad, in the metropolitan region of Barranquilla. She's a married woman who has five children, ages 19 to 32, and makes a living selling merchandise in a shop and selling chicken and cold cuts.

Her experience as a merchant dates back five years, when she began selling cosmetics through specialized product catalogues in 2007. Little by little she bought display cabinets to fix up her point of contact with her customers. Here they found many of the articles they needed, such as clothing, women's accessories, and general jewelry. This way she increased her clientele and later added sales of chicken and cold cuts, making the most of the customers she had acquired during this period.

She makes sales in cash and, among her better customers, on credit. She works Monday through Sunday from 8 in the morning until 10 at night, with the goal of getting more well-being in her household all the time. Her commercial business is located in her house, and all the people around her know her, so she has more buyers all the time.

This is why she's requesting a Kiva loan, her first financing from Fundación Mario Santo Domingo. She'll buy cosmetics, chicken, meat, etc.

With this investment, little by little she'll earn a new market and increase her investments again, especially in the Christmas season, when an increase in sales is normal every year. This is exactly what makes the Kiva loan successful.
View original language description ↓
Leda de 56 años de edad vive en el municipio de Soledad área metropolitana de la ciudad de Barranquilla. Ella es una mujer casada que tiene 5 hijos en edades de 19 a 32 años y se dedica a la venta de mercancía en miscelánea o punto comercial de exhibición y a la venta de pollo y carnes frías. Su experiencia como comerciante data de hace 5 años, cuando comenzó vendiendo cosméticos, mediante guías especializadas de productos o catálogos en el año 2007. Poco a poco se empeñó en comprar vitrinas, para adecuar un punto de contacto con sus clientes, donde estos encontraran muchos de los artículos que necesitaban, como ropa, accesorios femeninos y fantasía en general. Así aumentó su clientela y agregó posteriormente la venta de pollo y carnes frías, aprovechando la clientela que había contraído durante todo ese periodo. Sus ventas las realiza de contado y a crédito, entre sus mejores clientes, de lunes a domingo y desde as 8 de la mañana hasta las 10 de la noche, todo esto, con el fin de lograr cada vez mas bienestar en su hogar. En su casa está ubicado su local comercial y en sus alrededores todos la conocen, por eso sus compradores cada vez son mayores. Esta es la razón por la cual acude a un credikiva, primer financiamiento que hace a la Fundación Mario Santo Domingo, mediante el cual comprará cosméticos, pollo, cárnicos etc. Con esta inversión poco a poco ganará un nuevo mercado y aumentará una ve mas sus ingresos especialmente en la época navideña, donde el incremento de las ventas es muy usual todos los años y esto es lo que justamente hace que el credikiva sea exitoso.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 514
    View loans »
    Colombia Loans Fundraising
  • $14,666,500
    Funds lent in using Kiva
  • 1,761.5
    Colombia Pesos (COP) = $1 USD
Ended with Loss - Currency Exchange Loss learn more
A loan of $400 helped Leda to buy cosmetics, chicken, and meat.
99% repaid
Repayment Term
13 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Dec 21, 2012
Listed
Jan 4, 2013
Currency Exchange Loss:
Possible
Ended:
Sep 26, 2013