Erlinda engages in a direct selling business in their village. She has been in this business for 10 years. Erlinda also has a stall in a public market. She sells underwear, bras and some ready-to-wear products of Natasha and Avon.
With her passion to succeed and make her income bigger, Erlinda also walks around their village and gets her customers to order products. At present, it is peak season for a business like she has. Erlinda is asking for a loan of PHP 50,000 to buy fragrances, lotions and beauty products to sell to her customers. Erlinda believes that by availing herself of the loan she will increase her earnings.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.