Since Subhiya is a 60-year-old conservative woman, she asked her son, Osama, to appear in the photo instead. He also helps her in the business.
Subhiya started with a small food store in her house. However, now she has expanded her business by opening a small store that is separate from her home. Now that all of her children have married, she has the time to concentrate on improving her business. Sometimes her son, Osama, comes by to help her and take her place so she can rest.
Subhiya has now applied for this loan to buy new food products to increase her profits by having more variety in what she sells. She hopes in the future that she can expand her store to include selling home products and appliances.
About National Microfinance Bank
Jordan is a small country located in the heart of the Middle East’s Levant region. Regional instability has caused Jordan to be excluded from global investments for decades. Additionally, a lack of natural resources—including water and energy—places tremendous strain on the Jordanian economy, over 80% of which consists of small businesses, largely in the service industry. Despite their importance in the economy, many of these businesses are excluded from the banking sector because of their size. Microfinance institutions like National Microfinance Bank offer them an opportunity to enhance and expand their businesses. NMB also offers its services to other underprivileged peoples in Jordan, providing them with loans to pursue educational goals and improve their homes and livelihoods.