Selestino is a 59-year-old, married man with four children, living in Kasese, Uganda. For 14 years, he has been operating a retail shop. He started the business in order to supplement his farming activities, which are seasonal. Stiff competition and high transport costs are his challenges, while his business plan is to expand to new markets. Selestino intends to use the loan to buy soda, sugar, and skin ointments to sell.