Yasmeen is a 32-year-old, married woman. She has been successfully running a small general store in her community for the last six years, with the support of her husband. The man shown in the photo is Yasmeen’s husband.
Yasmeen offers various goods in her store for daily use. She has good communication skills and she counts on a good client list. Her husband is also a shopkeeper and has good marketing skills to retain customers. By now, they have become popular in their community because they provide good quality items at reasonable prices, as compared to other shopkeepers. Both are motivated to provide for their family.
For the growth of her business, Yasmeen contacted Kashf Foundation for the first time and requested a loan of PKR 25,000 to buy from the market stocks of rice and flour at lower rates. She then would be able to consistently meet the increasing customer demand. Yasmeen wishes to utilize part of the revenues to deal with personal expenses and to increase business capital.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.