Jego owns a grocery store and it is the only source of income to help him subsist. For that reason, the sole means of improving his quality of life is to resupply his small grocery store. Since it is in a strategic location, he can count on an elevated demand for what he stocks.
Jego needs to request a loan to be able to improve his business. He is a very enterprising person who wants people to have confidence in him and he wishes to demonstrate that he can respond in a responsible way.
About Yehu Microfinance Trust
This loan is administered by Yehu Microfinance Trust, which was founded in 1998 as a project of CHOICE Humanitarian Kenya. In July 2007, Yehu became a separate entity from CHOICE and was registered as a trust. Since then, Yehu has expanded to cover over half of Kenya’s 13 coastal districts.