A woman with strong determination to succeed in her business and the ability to improve their living conditions, Jonaliza is striving for the benefit of her children. Jonaliza is 34 years old, has two children, and is married. Her husband is an overseas worker in the Middle East.
Jonaliza engages in direct sales and earns 25% on the products she purchases. Jonaliza sells shoes, apparel, and some ready-to-wear products. Jonaliza wants to deliver her costumers’ orders on time, but she is short on funds to make immediate purchases of the things her costumers order. In this connection, Jonaliza is requesting a loan of PHP 50,000 to make a payment on her purchase of shoes and apparel. Someday, Jonaliza hopes to see her dreams come true.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.