Ms. Marium is a 24-year-old married lady who has been successfully running her business of mat (carpet) sales in her community for many years. She buys various colors of mats in different sizes and then sells them in her vicinity and in the local market. At the time she has retained many customers and makes enough to contribute to the family income. Her husband is a government servant with low salary income. She is a mother of four children; one of her sons is not in a good health. That’s why she started her business, to earn good profit to manage her household and the medical expenses of her son as well.
To cope with the increasing demand of her customers, Ms. Marium needs to purchase more mats in different colors and sizes by taking into account the choice of her customers. For this, she contacted Kashf foundation and applied for a loan of 25,000 PKR. She is in her third loan cycle and has shown good repayment history. She expects a boost in her earnings through her large sales. She dreams of expanding her business in the future to better support the needs of her family members.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.