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Martha Eugenia
Martha is 54 years old and has a small store in the south-west of the city where she lives with her family. She is married and has two adult children. Martha first started gaining business experience 20 years ago as her parents bought and sold products and she learned the trade by watching them. When she got married she started selling products herself in order to make income for her household whilst, at the same time, being able to keep a close eye on her family. Martha currently works in her store from Monday to Sunday, from 8.00am to 6.00pm. She sells for cash to customers who she has managed to attract with personal selling strategies that she has learned throughout her business life. In her business, Martha sells ladies' clothing, footwear and soft drinks. She has a special location in her own home where she makes her sales.

Martha is currently applying for a Kiva loan (her third loan from Fundación Mario Santo Domingo) which she will use to buy perfumes, footwear and clothing as she would like to please those customers who have already placed orders with her. These customers want to see their family members well dressed at Christmas and New Year celebrations. With her previous loans, Martha managed to expand her business, make some improvements to her premises and increase her customer base. She never stops working towards her dreams of prosperity. One of her dreams is for her children to own their own homes.
View original language description ↓
Martha de 54 años de edad tiene una pequeña miscelánea al sur occidente de la ciudad, donde vive con su familia conformada por su esposo y tiene 2 hijos en edades adultas. Su experiencia de negocio inició desde hace 20 años, pues sus padres se dedicaron a la actividad comercial y viéndolos aprendió el oficio, así que cuando estuvo casada empezó a desarrollar esta misma tarea, con el fin de genera ingresos para su hogar y supervisarlo mas de cerca. En la actualidad en su miscelánea vende de contado de lunes a domingos, desde las 8 de la mañana hasta las 6 de la tarde, a clientes que ha logrado captar con sus estrategias comerciales personales, aprendidas a lo largo de su trayectoria. Martha en su negocio vende ropa para damas, calzado y refrescos, en un local ubicado en su propia vivienda, donde los ofrece de contado, en el horario de 8 de la mañana hasta las 6 de la tarde. En la actualidad está aplicando a un credikiva, tercer financiamiento que hace a la Fundación Mario Santo Domingo, mediante el cual comprará perfumería, calzado y ropa, pues quiere complacer a sus clientes que ya hicieron sus pedidos, para estar con sus familias bien elegantes en las fiestas de navidades y de año nuevo. Con sus anteriores financiamientos Martha logró ampliar su negocio, realizar mejoras en su local y aumentar su clientela con la cual trabaja día a día, para ver cumplido sus sueños de prosperidad, entre los que está el que sus hijos tengan su propia casa.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 177
    View loans »
    Colombia Loans Fundraising
  • $12,868,250
    Funds lent in using Kiva
  • 1,794.5
    Colombia Pesos (COP) = $1 USD
Ended with Loss - Currency Exchange Loss learn more
A loan of $575 helped Martha Eugenia to buy perfumes, footwear and clothing.
99% repaid
Repayment Term
20 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Dec 14, 2012
Listed
Dec 19, 2012
Currency Exchange Loss:
Possible
Ended:
Jul 17, 2014