Ms Ameera is 47 years old, married and earns a living by running a general store where she serves members of her community. Her store is located in a corner of her house and she has operated it for the last three years with the support of her husband, who we see here in the photo. She sells various items and goods for everyday use and has retained many regular customers. Mrs. Ameera is very motivated to provide for her family. She wants to grow her business so she has requested a loan for PKR 20,000 to buy rice, flour and packets of oil in large quantities to meet growing demand from her customers. She will use part of the additional income she earns to pay for her children’s education and increase her business capital.
About Kashf Foundation
Kashf Foundation is one of the leading microfinance providers in Pakistan, focused on expanding financial access for poor women across the country. The organization’s economic empowerment program has grown from 913 clients in 1999 to 284,653 clients as of May 2012, with a current outstanding portfolio of US$32 million.
Kashf has trained over 227,000 clients in basic financial literacy and systemized financial education since 2010, in addition to providing training in gender justice and empowerment to over 12,500 participants since 2011. This group includes clients, their husbands and adolescent boys in their communities.
Over the past 16 years, Kashf has disbursed an estimated 2 million loans. Today, it operates in 16 districts in Punjab province and 1 district in Sindh province through a network of 157 branches. It plans to open 19 new branches to cover all four of Pakistan’s provinces.