Fatma is 30 years old and from the Negev. She works as a kindergarten teacher’s assistant in the mornings and runs her bridal salon in the afternoons and on weekends.
Fatma is a dedicated, organized business woman. She completed a microenterprise development and management course at her local small business association and is putting her previous training in hair styling and makeup to good use.
Fatma opened a bridal salon in her home. She is known for her unique and classic taste and professionalism. She provides bridal dresses for rent and does hair styles, makeup, and seamstress services. Fatma needs to upgrade her salon, purchase new dress styles, and expand her services.
Fatma will use this loan to buy bridal dresses to rent, as well as makeup supplies, chairs, mirrors, and an air-conditioning unit for her salon.
Fatma wants one day to move her bridal salon into the center of town and further expand her services.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.