Esther is a 60-year-old, married woman. She has seven children. She describes herself as hard-working. She operates a retail store, where she sells soft drinks. She has been involved in this business for four years. Her business is located in an urban area, and her primary customers are local residents. She says her biggest business challenge is the high price she pays for soft drinks.
She will use the KES 50,000 loan to buy soft drinks to resell. Her business goal is to improve her business within five years. This is her third loan with SMEP DTM. She previously took a loan of KES 50,000, which she managed to pay back successfully.