James is 42 years old, and he and his life partner have three children. He lives in a suburb of Likoni, Kenya and has for the last 10 years earned a living by selling fruits and vegetables, including tomatoes, potatoes, hot peppers, carrots, onions, lettuce, bananas and cabbage. He buys these vegetables wholesale from nearby producers and sells them in retail markets. His business is profitable because he is able to turn over his inventory each day. James is requesting a loan for 40,000 KES to buy more products to sell and to insure that he always has items to offer to his customers. His goal is to make his business grow and reach financial solvency.
About Yehu Microfinance Trust
This loan is administered by Yehu Microfinance Trust, which was founded in 1998 as a project of CHOICE Humanitarian Kenya. In July 2007, Yehu became a separate entity from CHOICE and was registered as a trust. Since then, Yehu has expanded to cover over half of Kenya’s 13 coastal districts.