Jackson is a 46-year-old married man with ten children living in Kasese, Uganda. After realizing that farming alone could not meet the day to day needs of his family he decided to set up a retail shop and also sells bananas as additional income. Like all good fathers, he dreams of educating his children through college and setting up sustainable income-generating activities for them. High license fees and inadequate capital to meet demand are his major challenges. He dreams of having a wholesale shop. Jackson is requesting money to buy sugar, cooking oil, salt, and washing and bathing soaps to sell.