Elsa is a simple sari-sari store owner, who is disciplined and hardworking. Daily, Elsa wakes up very early to open her store where she sells to farmers who are going to the farm. Getting up early is not easy for her but by thinking of earning an income for her family, she makes the sacrifice.
She is now taking out a loan to stock more groceries in her store as requested by her customers. Using the loan amount of PHP 15,000 will be a big help in purchasing canned goods, cup noodles, spices, biscuits, breads and candies. This will not only bring her a good income but also improve their poor living standards and make them better.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.