Catherine is a 28-year-old married woman. She has three children. She describes herself as humble, jovial and friendly. She operates a green grocery store where she sells fruits and vegetables. She has been involved in this business for five years. Her business is located at a market, and her primary customers are local residents. She describes her biggest business challenge as a shortage of fruits and vegetables to sell. She will use the 15,000 KES loan to buy fruits and vegetables to sell. Her business goal is to become a supplier of fruits and vegetables within five years. This is her first loan with SMEP DTM.