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Juana is 50 years old and from 8 in the morning until 6 every night, she works in her variety shop selling kitchen appliances, footwear, clothing, bags, and jewelry, which she sells to her customers via cash purchase or short term loans, depending on the customer. Her business was started about 15 years ago, when a friend asked if she would like to sell goods on credit, and she began with great caution. From this start, she has been increasing her market and she has grown the business little by little, negotiating with a variety of distributors and working via specialty catalogs, though which she promotes the merchandise that she offers.

She is currently applying for a micro-loan, her second financial assistance from Fundación Mario Santo Domingo. With the former, she was able to increase her total income, and today she plans to continue growing her business, and therefore she will buy footwear for women, men, and children and fancy clothes, which she has been asked to provide by her customers in her pre-ordering business to have for their New Years' parties, where everyone has the money to dress themselves up elegantly and wait for the New Year together with their families.
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Juana de 50 años de edad desde las 8 de la mañana hasta las 6 de la tarde está dedicada a su negocio de venta de mercancías variadas como electrodomésticos menores, calzado, ropa, bolsos y artículos de fantasía, que vende a su clientela de contado y a créditos de corto plazo, de acuerdo a cada cliente. Su actividad comercial inició hace 15 años, cuando una amiga le propuso vender a crédito e inició con mucha precaución; de esta manera fue ampliando su mercado y poco a poco ha crecido, haciendo negociaciones con diversos proveedores y mediante guías especializadas de productos, mediante las cuales promociona la mercancía que ofrece. En la actualidad está aplicando a un credikiva, segundo financiamiento que hace a la Fundación Mario Santo Domingo, con el anterior logró aumentar su ingreso y hoy con su credikiva, planea seguir creciendo, por eso comprará calzado para damas, caballeros e infantil, ropa elegante, que en la actividad de preventa han solicitado sus clientes, a propósito de las fiestas de fin de año, donde todos tienen dinero para vestirse elegante y esperar el año nuevo en familia.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 471
    View loans »
    Colombia Loans Fundraising
  • $15,262,800
    Funds lent in using Kiva
  • 1,824.5
    Colombia Pesos (COP) = $1 USD
Ended with Loss - Currency Exchange Loss learn more
A loan of $1,650 helped Juana to buy footwear for women, men and children, and dress clothing.
99% repaid
Repayment Term
20 months (Additional Information)
Repayment Schedule
Nov 15, 2012
Nov 20, 2012
Currency Exchange Loss:
Apr 16, 2014